• Get
    To Know
    Sarah Sherman
  • About Sarah

    Sarah Sherman Samuel is a Los Angeles based Designer, Art Director, and Content Creator. After earning her BFA in design, her career started in advertising before she found her niche in surface & product design while working at an LA based fashion paper product company. There she served as creative director developing products, and their pattern-based artwork, for their line of stylish paper goods at Target. During her 5 years there, she was honing her personal aesthetic and in 2013 decided to break out on her own to share her unique design point-of-view through her blog and line of products.

    A color and pattern expert, Sarah is known for effortlessly combining styles to create distinctive spaces, coveted products, and drool worthy images that have been shared and repinned by millions of Pinterest users. Additionally, Domino Magazine, Lonny, Glitter Guide, and Refinery 29 all agree that Sarah's instagram account is a must follow.

    Formerly known as "Smitten Studio", and now simply called "Stories", Sarah's blog is a design and lifestyle destination where she shares stories for incorporating the joy of design into everyday living, covering topics on home decor, entertaining, personal style, and travel. Launched in 2012 as a personal blog to catalogue the renovations of her cabin in Michigan, the site quickly grew into a place of community for designers, tastemakers, and those who seek a refined aesthetic in all aspects of life.

    'Stories by Sarah Sherman Samuel' has also developed into a platform for brand collaborations, styling, and custom content creation for clients like Madewell, Target, Gap, J.Crew, Anthropologie, Wayfair, Warby Parker, Land of Nod, Bugaboo, Artifact Uprising and more.
  • A Place
    Of Community For
    Designers, Tastemakers,
    And Consumers
  • A Modern
    Creative Studio
    Integrating Surface,
    Spatial, and Social

    A modern design studio where we believe that thoughtful design enriches everyday life, a space should reflect the personality of its inhabitants, and the objects you collect should help tell your story and make you smile. We create products and spaces we love, for the like-minded.


    • Art Direction
    • Art & Surface Design
    • Product Design & Development
    • Interior & Prop Styling
    • E-design
    • Custom Content Creation
    • Social Media Initiatives
  • Celebrate
    The Handmade,
    The Outdoors & Gathering
    Together For
    a Meal

    A line of products naturally evolved from Sarah’s experience in product design, combined with her background in painting and woodworking. She spent her early years learning woodworking from her father Lee, where she developed an appreciation for quality and craftsmanship. This is evident in the shop which is filled with her heirloom-worthy serving boards, textiles, rolling pins, and picnic baskets. Sarah's line of kitchen textiles combines her modern design aesthetic with the organic nature of her wares, creating a mix that is natural while still feeling current.

    Sarah also collaborates with other artists and makers of mixed disciplines to create small batches of limited edition items, sold exclusively in the shop.

Contact Information



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